When it comes to taking your business to the next level, brand photography plays an important role. Not only does it help establish a professional look for your company, but it also serves as a way to showcase your products and services in an attractive and creative manner. But deciding how you want to approach your brand photography can be a daunting task. Should you hire a professional photographer or should you put together an in-house team? In this blog post Vikrant Photography, we’ll explore the pros and cons of both options so that you can make the best decision for your business.
Working with a Professional Provides Access To Years of Experience
Hiring a professional photographer is always a great option when it comes to brand photography. Professional photographers have years of experience and can provide exceptional results in a short amount of time. They also have access to all kinds of equipment that an amateur might not have access to such as lights, reflectors, backdrops, and props, which can really take your photos to the next level. Working with a professional means you also benefit from their creative eye, which can be invaluable when it comes to creating stand-out images for your brand.
Build An In-House Team
Putting together an in-house photography team is an option that many businesses go with when they need a wide variety of product shots for multiple campaigns. However, creating an in-house team requires more time and resources than hiring an experienced freelancer, because everyone on the team must be properly trained and vetted to ensure that they have experience working with high-end photography equipment and software. Depending on the size of your team, this could also become costly, as you would need enough cameras, lenses, lighting kits, and computers for each member of the team.
No Matter Which Direction You Take, You Can Use Adobe Express Tools
Whether you decide to hire a professional or create an in-house team for your brand photography needs, Adobe Express tools are there to help you make marketing materials easily without any coding knowledge. From web pages and banners to logos and print materials, you can create custom designs quickly using these tools. Here are just a few examples of the tools you can use:
- Make a stunning fashion collage to be shared online or printed on cardstock for events. This is a great way to draw attention to a new campaign or show off your latest work. Adobe makes the process easy with a variety of templates.
- Create a stunning menu using one of the beautiful templates available from Adobe. This is perfect whether you’re a professional chef or catering a party, and you can customize your design with an array of fonts, colors, and imagery that suits your brand. Once it’s finished, you can share it online or print it out.
- Just getting started with your visual identity? Create an eye-catching logo in just minutes using the templates available. This is a great way to build a professional-looking branded image that helps you stand out from the crowd.
- Create a custom Facebook ad in mere minutes with this free tool. You can add your company’s colors and other branding info for easy visibility. Once it’s finished, you can upload the ad immediately.
Picking between working with a professional or putting together an in-house team is no small feat, but understanding the pros and cons associated with each choice makes that decision much easier. For most business types, hiring a freelance photographer makes the most sense because it ensures access to a wealth of experience and knowledge of industry trends, which saves time and money. No matter which way you go, you can utilize Adobe Express tools to make the most of your marketing budget.
Ready to talk about your company’s photography needs and branding goals? Get in touch with Vikrant Photography today.